Last updated: February 16, 2026
Key bathtub market takeaways
- Global market size: $9.89B (2023), $10.26B (2024), forecast $13.04B by 2030 (CAGR 4.1% from 2024–2030).
- Largest region (2023): Europe at 38.92% revenue share.
- Largest end-user (2023): Residential at 68.2% revenue share.
- Largest material (2023): Acrylic at 40.2% revenue share.
- Largest shape (2023): Rectangular at 42.9% revenue share.
- Renovation spending tailwind: Median spend on all bathroom remodels rose from $13,500 (2022) to $15,000 (2023).
- Remodeling outlook (U.S.): Harvard JCHS LIRA projects growth easing from 2.9% early 2026 to 1.6% by late 2026, with annual homeowner improvement spending reaching $522B by end of 2026.
Sources: Grand View Research (global size + segments) https://www.grandviewresearch.com/industry-analysis/bathtub-market-report
Houzz Bathroom Trends Study (remodel spend) https://www.houzz.com/magazine/2024-u-s-houzz-bathroom-trends-study-stsetivw-vs~178012313
Harvard JCHS LIRA (2026 outlook) https://www.jchs.harvard.edu/press-releases/remodeling-growth-set-downshift-late-2026
Global bathtub market size (2023–2030 forecast)
Grand View Research estimates the bathtub market at $9.89B in 2023, with a $10.26B value in 2024, and a $13.04B forecast for 2030.
| Year | Bar | Market size (USD billions) | ||
|---|---|---|---|---|
| 2023 |
| 9.89 | ||
| 2024 |
| 10.26 | ||
| 2030 (forecast) |
| 13.04 |
Max = 13.04. Widths: 2023 75.84%, 2024 78.68%, 2030 (forecast) 100.00%
Source: Grand View Research (market size 2023, 2024, 2030 forecast) https://www.grandviewresearch.com/industry-analysis/bathtub-market-report
Market mix: end-user share (2023)
Residential leads with 68.2% revenue share (2023). The commercial share below is calculated as the remainder.
| End user | Bar | Share (2023) | ||
|---|---|---|---|---|
| Residential |
| 68.2% | ||
| Commercial (calculated) |
| 31.8% |
Max = 68.2%. Widths: Residential 100.00%, Commercial (calculated) 46.63%
Source: Grand View Research (Residential share 68.2% in 2023). Commercial = 100% – 68.2%. https://www.grandviewresearch.com/industry-analysis/bathtub-market-report
Market mix: material share (2023)
Acrylic leads materials with a 40.2% revenue share (2023). “Other materials” below is the combined remainder.
| Material | Bar | Share (2023) | ||
|---|---|---|---|---|
| Acrylic |
| 40.2% | ||
| Other materials (combined, calculated) |
| 59.8% |
Max = 59.8%. Widths: Acrylic 67.22%, Other materials (combined, calculated) 100.00%
Source: Grand View Research (Acrylic share 40.2% in 2023). Other materials = 100% – 40.2%. https://www.grandviewresearch.com/industry-analysis/bathtub-market-report
Market mix: shape share (2023)
Rectangular bathtubs hold 42.9% revenue share (2023). “All other shapes” below is the combined remainder.
| Shape | Bar | Share (2023) | ||
|---|---|---|---|---|
| Rectangular |
| 42.9% | ||
| All other shapes (combined, calculated) |
| 57.1% |
Max = 57.1%. Widths: Rectangular 75.13%, All other shapes (combined, calculated) 100.00%
Source: Grand View Research (Rectangular share 42.9% in 2023). Other shapes = 100% – 42.9%. https://www.grandviewresearch.com/industry-analysis/bathtub-market-report
Regional snapshot: Europe leads, Asia Pacific grows fastest
Europe led the global bathtub market with a 38.92% revenue share in 2023. Grand View Research also reports Europe revenue of $3,851.2M (2023) and a $5,013.7M forecast (2030).
Asia Pacific is expected to be the fastest-growing region (CAGR 5.2% from 2024–2030), and is cited with a $2,939.1M 2030 revenue projection.
| Region (selected) | Bar | 2030 revenue (USD millions) | ||
|---|---|---|---|---|
| Europe |
| 5,013.7 | ||
| Asia Pacific |
| 2,939.1 |
Max = 5,013.7. Widths: Europe 100.00%, Asia Pacific 58.62%
Sources: Europe share (38.92%) + Asia Pacific fastest CAGR (5.2%) from Grand View Research global report https://www.grandviewresearch.com/industry-analysis/bathtub-market-report
Europe 2023 and 2030 revenue + Asia Pacific 2030 revenue from Grand View Research Horizon (Europe outlook page) https://www.grandviewresearch.com/horizon/outlook/bathtub-market/europe
Demand driver: bathroom remodeling spend
Renovation activity matters because bathtubs are frequently upgraded during bathroom remodels. Houzz reports that the median spend on all bathroom remodels increased from $13,500 (2022) to $15,000 (2023).
| Year | Bar | Median spend (USD) | ||
|---|---|---|---|---|
| 2022 |
| 13,500 | ||
| 2023 |
| 15,000 |
Max = 15,000. Widths: 2022 90.00%, 2023 100.00%
Source: Houzz (2024 U.S. Houzz Bathroom Trends Study) https://www.houzz.com/magazine/2024-u-s-houzz-bathroom-trends-study-stsetivw-vs~178012313
Near-term remodeling outlook (U.S.)
For a broader view of home improvement activity, Harvard’s Joint Center for Housing Studies (LIRA) projects remodeling and repair spending growth easing from 2.9% early 2026 to 1.6% by late 2026, with annual homeowner improvement spending expected to reach $522B by the end of 2026.
Source: Harvard JCHS (LIRA press release, Jan 26, 2026) https://www.jchs.harvard.edu/press-releases/remodeling-growth-set-downshift-late-2026
Commercial demand signal: hotel openings (U.S.)
Hospitality builds and renovations are a key commercial driver for bathtub installations. CoStar’s pipeline data reports 79,116 rooms opened in 2025 and projects 99,011 rooms in 2026.
| Year | Bar | Rooms opened / projected | ||
|---|---|---|---|---|
| 2025 |
| 79,116 | ||
| 2026 (projected) |
| 99,011 |
Max = 99,011. Widths: 2025 79.91%, 2026 (projected) 100.00%
Source: CoStar press release (Jan 16, 2026) https://www.costar.com/products/benchmark/resources/press-releases/nyc-phoenix-projected-open-most-hotel-rooms-2026
Construction context: U.S. housing starts (October 2025)
New construction affects bathtub demand through new-home builds. The U.S. Census reports privately-owned housing starts in October 2025 at a seasonally adjusted annual rate of 1,246,000.
Source: U.S. Census Bureau (New Residential Construction, October 2025 release posted Jan 9, 2026) https://www.census.gov/construction/nrc/current/index.html
Forecast range: how different estimates compare
Market sizing differs by methodology, coverage, and forecast windows. Below are two commonly-cited bathtub market outlooks.
| Publisher | Base year / current | Forecast year | Growth |
|---|---|---|---|
| Grand View Research | $10.26B (2024) | $13.04B (2030) | CAGR 4.1% (2024–2030) |
| Fortune Business Insights | $11.91B (2025) → $12.59B (2026) | $20.41B (2034) | CAGR 6.22% (2026–2034) |
Sources: Grand View Research https://www.grandviewresearch.com/industry-analysis/bathtub-market-report
Fortune Business Insights (Last updated Jan 26, 2026) https://www.fortunebusinessinsights.com/bathtub-market-106211
Leading companies commonly cited in the bathtub market
- Kohler
- TOTO
- American Standard
- Duravit
- Jacuzzi
- Roca
- Delta Faucet
- American Bath Group
- Villeroy & Boch
- BAINULTRA
Source: Grand View Research (Key company insights) https://www.grandviewresearch.com/industry-analysis/bathtub-market-report
Sources
- Grand View Research — Bathtub Market report (size + segmentation, accessed Feb 16, 2026): https://www.grandviewresearch.com/industry-analysis/bathtub-market-report
- Grand View Research — Europe Bathtub Market Size & Outlook (Europe 2023/2030 revenue; accessed Feb 16, 2026): https://www.grandviewresearch.com/horizon/outlook/bathtub-market/europe
- Fortune Business Insights — Bathtub Market (accessed Feb 16, 2026): https://www.fortunebusinessinsights.com/bathtub-market-106211
- Houzz — 2024 U.S. Houzz Bathroom Trends Study (remodel spend 2022 vs 2023; accessed Feb 16, 2026): https://www.houzz.com/magazine/2024-u-s-houzz-bathroom-trends-study-stsetivw-vs~178012313
- Harvard Joint Center for Housing Studies — LIRA press release (Jan 26, 2026): https://www.jchs.harvard.edu/press-releases/remodeling-growth-set-downshift-late-2026
- U.S. Census Bureau — New Residential Construction (October 2025 housing starts; posted Jan 9, 2026): https://www.census.gov/construction/nrc/current/index.html
- CoStar — Press release on U.S. hotel openings (Jan 16, 2026): https://www.costar.com/products/benchmark/resources/press-releases/nyc-phoenix-projected-open-most-hotel-rooms-2026